Not only will this lead to a cleaner looking design, it will establish the pop-up’s credibility so that it comes across as an opportunity and not a trick. Use visual hierarchy to prioritize information and compelling images to entice the viewer’s attention.
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By Olha Uzhykovaįor these reasons, designers should feel free to let the pop-up conform to the rest of the site branding, even if this results in a more subdued style. In addition, brands are not alone in using pop-ups-scammers often use ubiquitous pop-ups with alarmist, attention-grabbing designs to trick users into downloading malware. They were so bad in fact that the original creator of pop-ups has since apologized to the world. Tactics like these tend to be reminiscent of the Wild West that was the 90s internet, when early pop-up ads were loud and proud with clashing colors and blinking text. This can lead to designs that overly highlight the call-to-action (CTA), sometimes with literal arrows, or bold several lines of copy or overuse the color red, all to make extra sure that the user does not miss the sales pitch. Keep the pop-up in line with brandingĪs if being a pop-up window isn’t attention-grabbing enough, pop-ups (and the desire for immediate conversion) often create the temptation for as many bells and whistles as possible. Higher effort approaches-like having the different elements of the pop-up appear through separate, unique animations-make the pop-up feel less like an ad and more like a worthwhile, creative feature of the website. A literal pop and bounce animation, meanwhile, feels fun and friendly. A fade up, for example, is much softer and less jarring than a sudden overlay. Design by Yana Peiganovich via Dribbble.Īnother sometimes overlooked design consideration is animation-how a pop-up arrives on screen can make a huge difference in how it is received. Given how unobtrusive this approach is, it is generally used for optional content such as instructional tips.
This approach is often used for less pressing actions, such as getting a visitor to enter their email address.įinally, a pop-up can also appear on the side or in the corner of a page. With this approach, the visitor can choose when they want to engage with the pop-up, and they are incentivized to do so sooner rather than later if the pop-up covers enough of the page to be distracting. It is typically used for immediate purchases or paywalls on content (as in online journalism).Ĭonversely, pop-ups can slide in from the top or bottom of the screen, allowing the user to continue interacting with the site while the pop-up is present.
The standard front-and-center approach tends to signify something important enough that you are willing to interrupt the user’s browsing. Design by Tamara via Dribbble.Ī pop-up can appear at any place on the screen, and each position will carry implications about the nature of the information. This pop-up takes a unique approach by emphasizing the imagery over the other elements. While there’s nothing particularly wrong with a traditional pop-up, it is often used as the default when there are so many other (potentially more effective) options to consider.
Of course, that’s only because it cuts directly across the user’s vision. The advantage here is that it is impossible to miss. The most basic and common pop-up is the square window appearing in the center of the screen. Weigh your options for pop-up design styles
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With that in mind, let’s walk through some best practices on how to create pop-up designs that convert. This makes designing good pop-ups not only essential for mitigating the user’s frustration but for business success. Design by OrangeCrushĭespite their potential for aggravating site visitors, pop-ups have stuck around for good reason: their conversation rate can average 9% at top performance according to research by Sumo. This is why exceptional pop-up design is important: it can make the pop-up not only tolerable but persuasive.
Like a jump scare in a horror movie, they’re an in-your-face surprise. But pop-up ads-as the name implies-have a reputation for being especially intrusive. The viewer did not ask for them and often does not want to see them. Even the best, most creative, most entertaining, most expensive advertisements are nothing more than interruptions.
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